The authors are pro-business although not business-as-usual. The book is written first and foremost with the purpose of helping to improve business performance, because business is after all the principal motor for growth and development in the world today. The authors argue that companies adhering to best practice in CSR and taking advantage of possibilities inherent in "Corporate Social Opportunity" are good for shareholders as well as customers and employees.

Demonstrating the benefits of becoming a responsible company in the global economy, this guide provides a seven-step solution to successfully manage the opportunities and risks relevant to your company. Empowering individual managers to share the benefits of globalization, it shows how the "soft" issues of management are now the 'hard" issues, and how they impact on the bottom line.